Privacy Policy for Aura Forged Wheels
At Aura Forged Wheels, we take your privacy seriously. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase on our website.
1. Information We Collect When you browse our website, we automatically collect certain details about your device, including your web browser, IP address, time zone, and installed cookies. Additionally, we track your activity on our site, such as pages viewed, products of interest, referring websites, and how you interact with our content. We refer to this as "Device Information."
We gather Device Information using:
- Cookies – Small data files stored on your device that may include an anonymous unique identifier. You can learn more about cookies and how to manage them at All About Cookies (http://www.allaboutcookies.org).
- Log Files – Records of site activity, including IP addresses, browser type, internet service provider, referring and exit pages, and timestamps.
- Web Beacons, Tags, and Pixels – Digital tools that help us understand how users navigate our site.
If you make a purchase or attempt to do so, we collect your name, billing and shipping addresses, payment details, email, and phone number. This is referred to as "Order Information."
When we mention "Personal Information" in this policy, we mean both Device Information and Order Information.
2. How We Use Your Information
We utilize Order Information to:
- Process transactions, including payments and shipping
- Send order confirmations and invoices
- Communicate with you about your orders
- Monitor for fraud or security risks
- Provide product recommendations and marketing content, based on your preferences
We use Device Information to:
- Analyze trends and enhance our website experience
- Detect and prevent fraudulent activity
- Optimize marketing strategies
3. Sharing Your Information Aura Forged Wheels does not sell or rent your personal information. However, we may share it with trusted third parties to support our business operations. For example:
- E-commerce Platform – We use Shopify to power our store. You can review Shopify’s privacy policy here (https://www.shopify.com/legal/privacy).
- Analytics Providers – We utilize Google Analytics to understand customer behavior. More details on how Google handles your data can be found here (https://www.google.com/intl/en/policies/privacy/). You can opt out at Google’s opt-out page (https://tools.google.com/dlpage/gaoptout).
Additionally, we may disclose your information to comply with legal requirements, respond to governmental requests, or protect our rights.
4. Targeted Advertising & Your Choices We may use your information to display relevant advertisements based on your interests. You can manage your ad preferences or opt out using these links:
- Facebook Ad Preferences (https://www.facebook.com/settings/?tab=ads)
- Google Ad Settings (https://www.google.com/settings/ads/anonymous)
- Bing Ad Settings (https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
For broader opt-out options, visit the Digital Advertising Alliance (http://optout.aboutads.info/).
5. Do Not Track We do not modify our data collection practices in response to Do Not Track signals from web browsers.
6. Your Rights If you are a resident of the European Economic Area (EEA), you have the right to request access, correction, or deletion of your personal data. If you would like to exercise these rights, please contact us.
Additionally, if you are in the EEA, we process your information to fulfill contractual obligations or for legitimate business interests. Your data may be transferred outside of Europe, including to the United States or Canada.
7. Data Retention We retain your Order Information for our records unless you request its deletion.
8. Updates to This Policy Aura Forged Wheels may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Please review this page regularly for the latest information.
9. Contact Us For questions regarding this policy or your data, contact us at:
Aura Forged Wheels
Email: info@auraforged.co